Introducing:
Your Industrial Workforce Media Program
Your Industrial Employment Opportunity
Louisiana has roughly 20,000 peak construction jobs across just four of its biggest projects, all ramping up from 2026 to 2027 and drawing from the same pool of electricians, pipefitters, welders, and operators. Contractors are still recruiting with organic Facebook posts and a phone number. With Mobilize by Peak, Peak Media can sell them a data-driven, multi-channel recruitment media program: TV, streaming, digital, and video that reaches skilled tradespeople wherever they are and sends them into a screened application funnel.
Each client gets a custom campaign built on the Peak system.
The campaign moves workers through five stages:
01
02
03
04
05
Reach. TV, streaming, audio, and outdoor build awareness across the Gulf South travel-worker markets.
Target. Social, digital video, and geofencing reach tradespeople at union halls, trade schools, other job sites, and crew hotels.
Convert. A mobile landing page per project, with text-to-apply and a 60-second form that screens for trade, classification, NCCER, TWIC card, and availability.
Retarget. Ads follow up with people who visited but didn't apply.
Hand off and report. Qualified applicants go straight to the client's recruiters or applicant system.
What you will receive:
• Project landing page and screening form
• Video shoot: foreman walkthrough, crew testimonials, cut for TV, streaming and social
• Weekly-pay creative (hourly rate translated to weekly take-home plus per diem)
• English and Spanish versions
• Referral campaign aimed at the current crews
• Hiring event or weld-test day promotion kit
• Talent list
• Weekly performance report
Results you can see.
A weekly dashboard shows applicants,
cost per qualified applicant, and roles filled.